Let’s Build Your Comprehensive Digital Marketing Strategy
Let’s Build Your Comprehensive Digital Marketing Strategy
What Is A Digital Marketing Strategy?
A digital marketing strategy is a plan that uses digital tools to achieve your goals and objectives, such as brand building and business growth. It’s part of an overall marketing plan that combines digital and traditional methods. Common digital techniques include SEO, digital advertising, email, webinars, social media, websites, and mobile apps.
Analogy time… Imagine your digital presence was a house. Without a solid foundation, your house will endure plenty of ongoing issues and eventually crumble.
The same methodology applies to digital marketing. Without a solid foundation, your online channels will become a wish-wash of content that won’t achieve the outcome you’re looking for.
Why work with us?
Aston Digital has been helping Australian businesses develop and execute digital marketing strategies since 2012.
We take the guesswork out of promoting your blue brand online.
Aston Digital will develop a digital marketing plan to achieve your goals using data-driven strategies.
What’s Involved in a Digital Marketing Strategy?
Here’s a breakdown of what our Digital Marketing Strategy Service typically includes:
1. Goal Setting: Understanding your objectives and translating them into measurable digital marketing goals (e.g., increasing web traffic, generating leads, boosting sales).
2. Target Audience Analysis: Identifying your ideal customer demographics, behaviours and preferences through market research and data analysis.
3. Digital Channel Selection: Determining which digital platforms are most effective for reaching your target audience.
4. Develop Plans: Outline specific strategies for for Content Creation, Social Media, Email Marketing, Search Engine Optimisation and Paid Advertising.
5. Measurement and Analytics: Defining KPIs and implementing tools to measure the success of the digital marketing efforts. This includes regular reporting and analysis to optimise strategies based on data-driven insights.
6. Budget Allocation: Allocating resources effectively across different digital marketing channels based on your expected ROI and budget constraints.
7. Implementation Plan: Detailing the step-by-step actions needed to execute the digital marketing strategy, including timelines and responsibilities.
8. Monitoring and Optimisation: Continuously monitoring campaign performance, testing different strategies, and making adjustments for better results.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
