Friday's Jet Skis
Friday's Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Platform: Facebook, Instagram, Meta Ads, Google Ads, Google Organic, Shopify, Mailchimp
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday.
Friday's Jet Skis buy, sell, repair, and maintain Western Australia's largest selection of new and pre-owned jet skis, personal watercraft, and water sports apparel. As representatives of top brands like Sea-Doo and Can-Am, they aim to provide world-class service while energising people to have fun and enjoy life through high-quality power sports.
Making Waves with a Digital Revamp
Friday's Sea-Doo & Can-Am was looking to refresh their online presence to better showcase their range of products, customer service and expertise in the industry. They needed a comprehensive digital strategy that would not only enhance their website’s aesthetics and functionality but also increase their visibility and engagement across digital platforms.
Their existing website was outdated, lacked user-friendly navigation, and was not optimised for search engines, leading to missed opportunities in attracting potential customers. Additionally, Friday's wanted to leverage online advertising and social media to reach a wider audience and build brand awareness.
Making Waves with a Digital Revamp
Friday's Sea-Doo & Can-Am was looking to refresh their online presence to better showcase their range of products, customer service and expertise in the industry. They needed a comprehensive digital strategy that would not only enhance their website’s aesthetics and functionality but also increase their visibility and engagement across digital platforms.
Their existing website was outdated, lacked user-friendly navigation, and was not optimised for search engines, leading to missed opportunities in attracting potential customers. Additionally, Friday's wanted to leverage online advertising and social media to reach a wider audience and build brand awareness.
Trailblazing the Digital Path
The first step in revitalising their online presence was rebuilding their website, ensuring it was not only visually appealing but also user-friendly and optimised for search engines. We implemented a responsive design and streamlined the customer journey to enhance user experience and facilitate easy navigation.
After the website launch, we focused on targeted online advertising campaigns, using a data-driven strategy, to create highly targeted ads across search engines and social media platforms.
83 new mailing list sign ups in 3 day pre-sale campaign
The success of the website and advertising efforts led to our management of their social media presence. Through carefully curated content and content design, we were able to build a strong brand presence through a consistent voice and aesthetic.
Trailblazing the Digital Path
The first step in revitalising their online presence was rebuilding their website, ensuring it was not only visually appealing but also user-friendly and optimised for search engines. We implemented a responsive design and streamlined the customer journey to enhance user experience and facilitate easy navigation.
After the website launch, we focused on targeted online advertising campaigns, using a data-driven strategy, to create highly targeted ads across search engines and social media platforms.
83 new mailing list sign ups in 3 day pre-sale campaign
The success of the website and advertising efforts led to our management of their social media presence. Through carefully curated content and content design, we were able to build a strong brand presence through a consistent voice and aesthetic.
Revving Up Online Presence
The digital transformation of Friday's Sea-Doo & Can-Am resulted in impressive outcomes. The new website significantly improved user engagement, with a noticeable increase in time spent on the site and a decrease in bounce rates. The enhanced user experience and optimised design led to a substantial rise in online inquiries and sales conversions.
2024 EOFY Sale - 100% YoY growth in clicks & reach
Our targeted advertising campaigns drove more traffic to the website and boosted sales. The ads increased brand visibility and positioned Friday's Sea-Doo & Can-Am as the go-to destination for jet ski and ATV enthusiasts in Western Australia.
Through consistent and strategic social media management, Friday's Sea-Doo & Can-Am strengthened their brand identity, fostering a loyal online community and ultimately driving more leads to the website.
Through a strategic blend of website redesign, targeted advertising and engaging social media management, Friday's Sea-Doo & Can-Am successfully upgraded their online presence.
This transformation enhanced user experience, increased search engine visibility and fostered a loyal community, resulting in more leads and solidifying their position as a leading destination for jet skis and ATVs in Western Australia.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
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Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
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Services Used: Content Creation, Social Media Advertising
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Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
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Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
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Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
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NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
