Metcash
Metcash
Industry: Corporates
Services Used: Social Media Management
Platform: LinkedIn, Twitter
Metcash is Australia’s leading wholesale distribution and marketing company with a strong network of stakeholders, franchisees, shareholders and regulatory authorities.
Metcash provides merchandising, operational and marketing support across the food, liquor and hardware industries.
A more open conversation.
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers.
A new way of thinking
Achieving this goal demanded the formulation of a fresh social media strategy and, more significantly, a shift in mindset—an innovative approach to engaging audiences in nearly real-time, free from apprehension about backlash or domination.
A more open conversation.
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers.
A new way of thinking
Achieving this goal demanded the formulation of a fresh social media strategy and, more significantly, a shift in mindset—an innovative approach to engaging audiences in nearly real-time, free from apprehension about backlash or domination.
Fast, open communication networks.
The devised strategy centred around establishing a presence on as many networks as reasonably feasible and consistently sharing a diverse range of content—venturing into territories that many corporate entities might find unconventional.
Respond and listen.
The risks that can present themselves on social media often scare large, publicly listed enterprises. To address this, an all-encompassing listening strategy was implemented, accompanied by a risk mitigation matrix and a structured process to avert any potential costly complications.
Fast, open communication networks.
The devised strategy centred around establishing a presence on as many networks as reasonably feasible and consistently sharing a diverse range of content—venturing into territories that many corporate entities might find unconventional.
Respond and listen.
The risks that can present themselves on social media often scare large, publicly listed enterprises. To address this, an all-encompassing listening strategy was implemented, accompanied by a risk mitigation matrix and a structured process to avert any potential costly complications.
A better brand, a better story
Metcash has achieved success in expanding its follower count and extending the reach of its message, simultaneously advancing toward enhanced organisational transparency. Stakeholders now find a greater sense of familiarity with Metcash, actively engaging with the company on social media. At the same time, the corporation as a whole has grown more at ease with the concept and its operational dynamics.
Metcash embarked on a transformative journey to foster open communication through a fresh social media strategy, mindset shift and embracing real-time engagement.
As one of the largest retail groups, the challenge was to initiate dialogues with stakeholders, from shareholders to governments. The strategy focused on robust network presence, sharing diverse content in unconventional territories. Addressing risks, Metcash implemented a comprehensive listening strategy. This resulted in an increased follower count, increased reach, and enhanced organisational transparency, reflecting a successful evolution toward open communication.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
