NSW & ACT Primary Health Networks
NSW & ACT Primary Health Networks
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Platform: Tiktok, Google Ads
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
PHNs were established in 2015 by the Australian Government Department of Health to help increase the efficiency and effectiveness of medical services and to improve the coordination of health services.
Boosting Mental Health Support in NSW and ACT
NSW and ACT PHNs, together with the Australian Government Department of Health and Aged Care were looking to generate broader awareness of their Head to Health national mental health website in the NSW and ACT communities.
Head to Health is designed to connect individuals with the mental health and wellbeing services that best meet their needs. In response to the tragic events at Bondi Junction in April 2024, the NSW and ACT PHNs aimed to boost awareness of the Head to Health service to provide crucial support to those affected by the incident.
Boosting Mental Health Support in NSW and ACT
NSW and ACT PHNs, together with the Australian Government Department of Health and Aged Care were looking to generate broader awareness of their Head to Health national mental health website in the NSW and ACT communities.
Head to Health is designed to connect individuals with the mental health and wellbeing services that best meet their needs. In response to the tragic events at Bondi Junction in April 2024, the NSW and ACT PHNs aimed to boost awareness of the Head to Health service to provide crucial support to those affected by the incident.
Amplifying Head to Health Awareness
To effectively raise awareness of the Head to Health service across NSW and ACT, a targeted paid advertising strategy was deployed on TikTok and YouTube. These platforms were chosen for their broad reach and ability to engage diverse audiences. By leveraging these channels, the campaign aimed to engage users with relevant content and drive traffic and calls to the Head to Health service, ensuring those in need were informed and supported.
Amplifying Head to Health Awareness
To effectively raise awareness of the Head to Health service across NSW and ACT, a targeted paid advertising strategy was deployed on TikTok and YouTube. These platforms were chosen for their broad reach and ability to engage diverse audiences. By leveraging these channels, the campaign aimed to engage users with relevant content and drive traffic and calls to the Head to Health service, ensuring those in need were informed and supported.
Measurable Impact
The TikTok and YouTube paid advertising campaigns saw a 200% increase in reach, significantly boosting awareness of the Head to Health service across NSW and ACT. TikTok’s dynamic, short-form content resonated with younger audiences with 62% of user engagement coming from 18-24 year olds, while YouTube reached a broader demographic of users aged 30 and above. The campaign demonstrated the power of social media in amplifying mental health awareness and service access.
The TikTok and YouTube paid advertising strategy helped NSW and ACT PHNs drive awareness of the Head to Health service, resulting in increased website traffic and service inquiries.
The targeted approach effectively reached a broad audience, enhancing support and access for those affected by recent events.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
