Outlaw 4×4
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Platform: Facebook, Instagram
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market.
Re-launch an already strong brand.
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.
Re-launch an already strong brand.
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.
Mix up the content.
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.
Rapid Excitement.
Being a popular segment on social media helped us get it right quickly. Excitement and engagement grew fast!
Mix up the content.
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.
Rapid Excitement.
Being a popular segment on social media helped us get it right quickly. Excitement and engagement grew fast!
0 to 7,000 in no time at all.
Aston Social started Outlaw’s Facebook page from scratch and in a mere few months saw their fanbase skyrocket to 7,000 fans. Reach per post routinely hits 2,000 and engagement, whilst challenged due to the large reach routinely tops 6%, which is industry leading.
Sell. Sell. Sell.
Most importantly Outlaw 4×4 receive sales enquiries nearly daily, directly through Facebook and Instagram.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
