Outlaw 4×4
Outlaw 4×4
Industry: Automotive
Services Used: Social Media Strategy, Social Media Management, Social Media Advertising
Platform: Facebook, Instagram
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market.
Re-launch an already strong brand.
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.
Re-launch an already strong brand.
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.
Mix up the content.
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.
Rapid Excitement.
Being a popular segment on social media helped us get it right quickly. Excitement and engagement grew fast!
Mix up the content.
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.
Rapid Excitement.
Being a popular segment on social media helped us get it right quickly. Excitement and engagement grew fast!
0 to 7,000 in no time at all.
Aston Social started Outlaw’s Facebook page from scratch and in a mere few months saw their fanbase skyrocket to 7,000 fans. Reach per post routinely hits 2,000 and engagement, whilst challenged due to the large reach routinely tops 6%, which is industry leading.
Sell. Sell. Sell.
Most importantly Outlaw 4×4 receive sales enquiries nearly daily, directly through Facebook and Instagram.
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Untapped Group (Genius Armoury)
The Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neurodiverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
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Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
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