Outlaw 4×4
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Platform: Facebook, Instagram
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market.
Re-launch an already strong brand.
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.
Re-launch an already strong brand.
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.
Mix up the content.
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.
Rapid Excitement.
Being a popular segment on social media helped us get it right quickly. Excitement and engagement grew fast!
Mix up the content.
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.
Rapid Excitement.
Being a popular segment on social media helped us get it right quickly. Excitement and engagement grew fast!
0 to 7,000 in no time at all.
Aston Social started Outlaw’s Facebook page from scratch and in a mere few months saw their fanbase skyrocket to 7,000 fans. Reach per post routinely hits 2,000 and engagement, whilst challenged due to the large reach routinely tops 6%, which is industry leading.
Sell. Sell. Sell.
Most importantly Outlaw 4×4 receive sales enquiries nearly daily, directly through Facebook and Instagram.
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Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Phebra
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
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