Sheen Panel Service
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Platform: Facebook, Instagram, Meta Ads, Mailchimp
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Despite now covering all of Victoria with multiple panel beating locations and towing depots, Sheen Panel Service remains a proudly family-run business. Their family-centric values shine through in their commitment to customer service, putting people first and ensuring vehicles are repaired to pre-accident condition.
Polishing Up a Social Media Presence
Sheen Panel Service, a trusted name in Victoria since 1969, sought to enhance their social media presence to better reflect their growth and commitment to quality service. Lacking the internal resources to manage these platforms effectively, Sheen Panel Service decided to outsource their social media management. They sought a partner who could not only handle the day-to-day management but also implement a strategy that would showcase their commitment to quality service, engage their expanding customer base, and reinforce their reputation as a leading name in vehicle repairs.
Polishing Up a Social Media Presence
Sheen Panel Service, a trusted name in Victoria since 1969, sought to enhance their social media presence to better reflect their growth and commitment to quality service. Lacking the internal resources to manage these platforms effectively, Sheen Panel Service decided to outsource their social media management. They sought a partner who could not only handle the day-to-day management but also implement a strategy that would showcase their commitment to quality service, engage their expanding customer base, and reinforce their reputation as a leading name in vehicle repairs.
Building an Authentic Digital Presence
To align Sheen Panel Service’s social media with their values and business goals, we crafted a strategy that emphasised authenticity and community engagement. A key part of this approach was conducting monthly on-site photo and video shoots at various Sheen Panel Service locations. This allowed us to create genuine, behind-the-scenes content that showcased their team in action, their facilities, and the meticulous care they take with every vehicle.
In addition to the ongoing content creation, we also introduced quarterly competitions designed to give back to the community, a reflection of Sheen Panel Service’s commitment to their customers. These competitions not only boosted loyalty and engagement on their social platforms but also reinforced their family-centric values by encouraging local participation and interaction.
Building an Authentic Digital Presence
To align Sheen Panel Service’s social media with their values and business goals, we crafted a strategy that emphasised authenticity and community engagement. A key part of this approach was conducting monthly on-site photo and video shoots at various Sheen Panel Service locations. This allowed us to create genuine, behind-the-scenes content that showcased their team in action, their facilities, and the meticulous care they take with every vehicle.
In addition to the ongoing content creation, we also introduced quarterly competitions designed to give back to the community, a reflection of Sheen Panel Service’s commitment to their customers. These competitions not only boosted loyalty and engagement on their social platforms but also reinforced their family-centric values by encouraging local participation and interaction.
Driving Engagement and Loyalty
The implementation of an authentic and community-focused strategy led to very positive outcomes for Sheen Panel Service. The monthly on-site photo and video shoots provided a steady stream of engaging content that resonated with their audience, resulting in increased interaction across all social media platforms.
The quarterly competitions were a hit, driving significant growth in both follower numbers and engagement rates. On average, the quarterly competitions would bring in 100 - 200 new followers, and increase their usual engagement by 400%. These initiatives not only fostered a sense of community but also deepened customer loyalty, as participants felt more connected to the brand and its values.
By combining authentic content creation, community-driven competitions, and community engagement, Sheen Panel Service were able to better showcase their commitment to customer service and the community.
This approach increased audience interaction, drove follower growth, and reinforced customer loyalty, solidifying their status as a respected, family-oriented business and a prominent leader in vehicle repairs throughout Victoria.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
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Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
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