Tradesman Roof Racks
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Platform: Facebook, Instagram, Meta Ads, Google Ads, WordPress, WooCommerce
Tradesman Roof Racks are specialist roof rack manufacturers. They are one of the last remaining roof rack suppliers manufacturing in Australia.
Tradesman Roof Racks use modern metal cutting, forming and welding techniques to produce cost effective roof rack solutions for commercial, off-road and SUV use.
Carrying the digital load
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital. Aston Digital was initially engaged to manage Tradesman’s organic and paid social presences. As technology has evolved over time, and our relationship strengthened, Aston was then also engaged to deliver a brand new website for the Tradesman brand, a new website for their sub-brand Wedgetail and also ongoing SEO services.
Carrying the digital load
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital. Aston Digital was initially engaged to manage Tradesman’s organic and paid social presences. As technology has evolved over time, and our relationship strengthened, Aston was then also engaged to deliver a brand new website for the Tradesman brand, a new website for their sub-brand Wedgetail and also ongoing SEO services.
Embarking on a digital adventure
With a mix of content varying between fitment photos, user-generated content and video, Aston Digital’s goal was to help Tradesman Roof Racks build a community of loyal brand followers and customers.
When the time came for a refreshed website, Aston Digital came to the table with a new design concept that was not only aesthetically pleasing, but also user friendly with the ability for customers to search specifically for roof racks designed for the make and model of their car.
With this new website, we were to help grow its visibility on search engines through extensive SEO work including site optimisations and regular content updates in the form of landing pages and blog posts.
Embarking on a digital adventure
With a mix of content varying between fitment photos, user-generated content and video, Aston Digital’s goal was to help Tradesman Roof Racks build a community of loyal brand followers and customers.
When the time came for a refreshed website, Aston Digital came to the table with a new design concept that was not only aesthetically pleasing, but also user friendly with the ability for customers to search specifically for roof racks designed for the make and model of their car.
With this new website, we were to help grow its visibility on search engines through extensive SEO work including site optimisations and regular content updates in the form of landing pages and blog posts.
Injection of brand awareness
Tradesman Roof Racks has established a popular social media presence and loyal following with customers sharing photos of their roof racks in use at work or across the bush on a weekly basis.
Their new website has enhanced the browsing experience for customers and has become a vital tool in converting sales.
Our ongoing SEO work has helped drive increased traffic to their website, meaning more leads, more often.
Through a blend of engaging content and website redesigns, Tradesman Roof Racks has established a loyal community of followers in trade and outdoor recreation.
Their growing search engine visibility has resulted in enhanced customer experiences and increased sales conversions for Tradesman Roof Racks.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
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Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
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Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
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Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
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NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
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