Uniting Vic.Tas
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Platform: Facebook, Instagram, LinkedIn, Twitter/X
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
Uniting Vic.Tas provides people from all walks of life with the support they need to live happy and meaningful lives.
Uniting Voices: Crafting Inclusive Connections Across Victoria & Tasmania
Following the merger of 24 agencies into one, Uniting Vic.Tas was left with a number of social media profiles that required ongoing upkeep. These profiles targeted particular regions across Victoria and Tasmania.
To ensure the marginalised and vulnerable people within those communities felt heard and were able to receive the information they needed, a comprehensive social media plan and guideline set was required. Uniting Vic.Tas wanted to ensure each community and region was represented, informed and had an inclusive, online space where they felt valued and connected.
Uniting Voices: Crafting Inclusive Connections Across Victoria & Tasmania
Following the merger of 24 agencies into one, Uniting Vic.Tas was left with a number of social media profiles that required ongoing upkeep. These profiles targeted particular regions across Victoria and Tasmania.
To ensure the marginalised and vulnerable people within those communities felt heard and were able to receive the information they needed, a comprehensive social media plan and guideline set was required. Uniting Vic.Tas wanted to ensure each community and region was represented, informed and had an inclusive, online space where they felt valued and connected.
From Chaos to Clarity With an In-Depth Social Strategy
With more than 30 social media profiles owned by Uniting Vic.Tas following the merger, a review of each profile needed to be done to determine whether it would still be viable to manage. Aston Digital developed a decision tree as the first step of an in-depth Social Media Strategy to help guide this decision making process.
Next was to create a blueprint for the types of content that would be shared across these multiple channels. Aston Digital created a series of content pillars - with examples - to help the Uniting Vic.Tas team draw content ideas from for each channel. This included a content release schedule to help guide the content for each week.
As the services Uniting Vic.Tas offers can sometimes be of a serious nature, Community Management rules were also developed to help the Uniting Vic.Tas team deal with particular types of comments and messages.
From Chaos to Clarity With an In-Depth Social Strategy
With more than 30 social media profiles owned by Uniting Vic.Tas following the merger, a review of each profile needed to be done to determine whether it would still be viable to manage. Aston Digital developed a decision tree as the first step of an in-depth Social Media Strategy to help guide this decision making process.
Next was to create a blueprint for the types of content that would be shared across these multiple channels. Aston Digital created a series of content pillars - with examples - to help the Uniting Vic.Tas team draw content ideas from for each channel. This included a content release schedule to help guide the content for each week.
As the services Uniting Vic.Tas offers can sometimes be of a serious nature, Community Management rules were also developed to help the Uniting Vic.Tas team deal with particular types of comments and messages.
Streamlining Success: Uniting Vic.Tas's Social Media Transformation
The implementation of the social media strategy has been transformative for Uniting Vic.Tas. The detailed decision tree has helped Uniting Vic.Tas efficiently assess and streamline over 30 social media profiles inherited from the merger. This strategic consolidation allowed for more focused and effective management of each profile, ensuring that only the most viable and impactful channels were maintained. The establishment of clear content pillars provided a robust framework for content creation, ensuring consistency and relevance across all platforms. This not only enhanced Uniting Vic.Tas’s ability to communicate critical information but also foster stronger connections with diverse communities across Victoria and Tasmania.
The implementation of the social media strategy has been transformative for Uniting Vic.Tas, allowing for efficient assessment and consolidation of over 30 profiles to ensure focused and effective social media management.
With content pillars clearly defined, it has enhanced communication and strengthened connections with diverse communities across Victoria and Tasmania.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
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