Untapped Group (Genius Armoury)
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Platform: WordPress, Facebook, LinkedIn, X (formerly Twitter), Active Campaign
Untapped comprises a network of autism professionals, recruiters, software developers, training providers, researchers and workplace consultants, all passionate about neurodiversity inclusion.
Untapped is passionate about identifying commercially-compelling opportunities in organisations for neurodiverse teams and uncovering extraordinary individuals to form those teams.
Neurodiverse-friendly branding
The Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neurodiverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market. Their need was brand development, a website skinned with the new branding, social media management to help build a community, social media advertising to build brand awareness and email marketing to communicate to interested and registered participants.
Neurodiverse-friendly branding
The Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neurodiverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market. Their need was brand development, a website skinned with the new branding, social media management to help build a community, social media advertising to build brand awareness and email marketing to communicate to interested and registered participants.
Cybersecurity Guardians
In order to make this cybersecurity course appealing to young neurodiverse individuals, we put our heads together to develop a concept that made this course look and feel like a video game; a fun logo, graphics, typography and language. Genius Armoury was born - cybersecurity guardians saving the world from security breaches online.
This new branding helped inform Genius Armoury’s website which directed users to a portal to complete the online course. This was then promoted across a number of channels including Facebook, LinkedIn, Twitter and email marketing targeting not only neurodiverse individuals, but educational institutions, prospective employers and other program partners.
Cybersecurity Guardians
In order to make this cybersecurity course appealing to young neurodiverse individuals, we put our heads together to develop a concept that made this course look and feel like a video game; a fun logo, graphics, typography and language. Genius Armoury was born - cybersecurity guardians saving the world from security breaches online.
This new branding helped inform Genius Armoury’s website which directed users to a portal to complete the online course. This was then promoted across a number of channels including Facebook, LinkedIn, Twitter and email marketing targeting not only neurodiverse individuals, but educational institutions, prospective employers and other program partners.
Winner: Player 1
Genius Armoury received an abundance of interest from neurodiverse individuals, and their parents. So much so, that the course was opened up to international markets including the United States.
Their website was able to attract and convert users to register and complete the course, supported by the social media channels building strong brand awareness. Email marketing helped to strengthen the relationship with participants who were eager to learn more.
The project has since expanded into other markets including High Schools, Veterans and Returning Workers.
Genius Armoury is helping organisations realise untapped talent.
Genius Armoury has helped grow the number of neurodiverse individuals exploring a new career path in cybersecurity and introduced them to opportunities for further studies and real-world experience with well-known companies.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
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