Victoria Police
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
Platform: Meta, LinkedIn
Victoria Police works to reduce the incidence and impact of crime, and keep the Victorian community safe through initiatives, programs and partnerships.
Victoria Police provides policing services to the Victorian community 24 hours a day, seven days a week, across 54 Police Service Areas.
Joining forces for a recruitment blitz
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Joining forces for a recruitment blitz
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
A playbook for success
As the saying goes, ‘a goal without a plan is just a wish’. Victoria Police had a goal to recruit more police officers, so a detailed digital marketing strategy was necessary to map out a plan of action, along with KPIs to ensure our advertising campaigns were hitting targets.
The strategy encompassed detail around key messages, target audience groups, platform selection, ad examples and budgeting which became our bible for campaign planning.
Regular content calendars were produced with targeted ads for specific audiences, platforms and placements, which were then implemented by our team in conjunction with the media buyer. Weekly ‘Work In Progress (WIP)’ were produced and sent to Victoria Police’s Media, Communications and Engagement Department to help keep track of performance. While in-depth monthly reports helped provide a broader view of asset performance and consumer behaviour.
A playbook for success
As the saying goes, ‘a goal without a plan is just a wish’. Victoria Police had a goal to recruit more police officers, so a detailed strategy was necessary to map out a plan of action, along with KPIs to ensure our advertising campaigns were hitting targets.
The strategy encompassed detail around key messages, target audience groups, platform selection, ad examples and budgeting which became our bible for campaign planning.
Regular content calendars were produced with targeted ads for specific audiences, platforms and placements, which were then implemented by our team in conjunction with the media buyer. Weekly ‘Work In Progress (WIP)’ were produced and sent to Victoria Police’s Media, Communications and Engagement Department to help keep track of performance. While in-depth monthly reports helped provide a broader view of asset performance and consumer behaviour.
Crafting a connection with the community
Through targeted messaging and asset selection, along with the guidance of our detailed reporting, Aston Digital has been able to communicate a message which resonates directly with the person consuming the content. Increased engagement has been seen amongst targeted audience groups including people living in regional communities, school leavers and corporate professionals.
Using a marketing funnel approach, Aston Digital has helped create a broader awareness about the roles and benefits that come with working as a police officer, increased consideration amongst interested consumers and influenced the number of police officer applications.
Victoria Police has seen increased awareness and interest in the police officer role.
Combining traditional and digital marketing methods, Victoria Police has seen an increase in the number of applications for the police officer role from a number of different cohorts including school leavers, regional communities and career changers.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
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