Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Aston Digital has played a crucial role in transforming how government agencies approach digital marketing. Through their expertise in SEO, PPC advertising, social media marketing, content creation, and training, they have helped government bodies enhance their online presence and effectively engage with their target audiences. Their strategic approach addresses the unique needs of government agencies, ensuring that their communication is both impactful and compliant with regulatory standards.
Comprehensive Digital Strategies
Aston Digital employs a holistic approach to digital marketing for government agencies, integrating various tactics to create a robust online presence. Each strategy is meticulously crafted to resonate with the target audience and align with the agency’s objectives.
Search Engine Optimisation (SEO)
SEO is a cornerstone of Aston Digital’s strategy. They conduct extensive keyword research to identify the terms citizens and stakeholders use when searching for government services. By optimizing website content, meta descriptions, and building high-quality backlinks, Aston Digital ensures that government websites rank highly on search engine results pages (SERPs). This increased visibility drives organic traffic to the websites, leading to higher engagement and better service delivery.
For instance, a regional health department experienced a significant boost in organic traffic after Aston Digital optimised their website for relevant health services and public information keywords. This optimization not only improved their search rankings but also enhanced the overall user experience on their site.
Pay-Per-Click (PPC) Advertising
PPC advertising is another powerful tool used by Aston Digital to generate immediate results. By creating targeted ad campaigns on platforms like Google Ads and social media, they ensure that ads reach the right audience at the right time. This approach maximizes the ROI for government agencies by attracting highly interested potential clients.
A national safety campaign benefited from Aston Digital’s PPC campaigns by reaching a broader audience interested in public safety information and resources. The ads were carefully crafted to highlight critical safety messages, leading to increased click-through rates and public awareness.
Engaging Content Marketing
Content marketing is pivotal in establishing authority and engaging with the audience. Aston Digital creates high-quality, informative, and engaging content that resonates with citizens and stakeholders. This includes blog posts, videos, infographics, and social media content that showcase the agency’s initiatives and provide valuable public information.
For example, a government transportation department’s blog, filled with updates on infrastructure projects, safety tips, and public service announcements, has become a valuable resource for the public. This content not only drives traffic to their website but also builds a community of engaged citizens who trust the agency.
Social Media Marketing
Social media platforms are essential for government agencies to connect with their audience. Aston Digital leverages platforms like Facebook, Twitter, and Instagram to distribute engaging content, run targeted ads, and interact with followers. By maintaining an active and dynamic social media presence, government agencies can build a strong community and foster public trust.
Aston Digital’s social media campaigns for a city council included community event promotions, emergency alerts, and interactive posts. These efforts not only increased public awareness but also encouraged citizen participation and feedback.
Web Development and Design
A user-friendly and visually appealing website is crucial for government agencies. Aston Digital’s web development and design team create websites that are not only aesthetically pleasing but also optimized for performance and user experience. These websites are mobile-friendly, fast, and easy to navigate, ensuring that visitors can find the information they need quickly and efficiently.
For a state government agency, Aston Digital designed a website that reflects the agency’s professionalism and dedication to public service while providing a seamless browsing experience. The site’s intuitive layout, combined with high-quality images and detailed service descriptions, has significantly improved user engagement and satisfaction.
Data-Driven Decision Making
Aston Digital’s success is driven by their data-driven approach. They continuously monitor and analyze the performance of their marketing campaigns using advanced analytics tools. This allows them to make informed adjustments and optimizations to ensure the best possible outcomes for their clients.
By tracking metrics such as website traffic, conversion rates, and user behavior, Aston Digital provides government agencies with valuable insights into their marketing efforts. These insights help agencies understand what works and what doesn’t, allowing them to refine their strategies for even greater success.
Success Stories
The success stories of various government clients illustrate the effectiveness of Aston Digital’s strategies. For example, a local government council experienced a substantial increase in organic traffic, higher engagement on social media, and a boost in public participation due to Aston Digital’s comprehensive digital marketing approach. Another regional health department saw similar success, with targeted PPC campaigns driving immediate traffic to their website and a strong social media presence enhancing their public outreach.
Tailored Solutions for Unique Challenges
Aston Digital understands that each government agency has its own set of unique challenges and goals. They provide customized solutions that address these specific needs, whether it’s building public awareness, driving engagement, or disseminating critical information. This personalized approach ensures that each agency receives the attention and expertise necessary to succeed in their public service missions.
Conclusion
Aston Digital’s expertise in digital marketing has proven to be invaluable for government agencies looking to enhance their online presence and achieve their communication goals. Their comprehensive strategies, data-driven approach, and commitment to delivering measurable results have helped agencies thrive in the digital landscape. By leveraging the latest digital marketing techniques and tools, Aston Digital continues to drive success for government clients, helping them reach new heights and connect with their target audience in meaningful ways.
In conclusion, Aston Digital’s holistic and data-driven digital marketing strategies have not only elevated the online presence of government agencies but also ensured sustained engagement and effectiveness in public communication and service delivery.
