Social Media Strategy Services

Comprehensive Strategy Development

Aston Digital excels in creating comprehensive social media strategies tailored to each client’s unique goals and target audience. Their approach begins with an in-depth analysis of the brand’s current social media presence, industry trends, and competitor activities. This foundational analysis ensures that the strategy is data-driven and aligned with the brand’s objectives.

For a corporate client in the tech industry, Aston Digital might focus on highlighting thought leadership and innovation through LinkedIn and Twitter, where professional audiences engage with industry news and insights. They would develop a content calendar featuring regular posts about the latest technological advancements, company achievements, and expert opinions from industry leaders within the company.

Target Audience Identification

Understanding the target audience is crucial for any social media strategy. Aston Digital conducts detailed audience research to identify key demographics, interests, and online behaviors. This helps in creating content that resonates with the audience and encourages engagement.

For instance, a fashion retailer might have a target audience of young adults interested in sustainable fashion. Aston Digital would use social media listening tools and analytics to gather insights about this audience’s preferences and habits, then tailor content and advertisements to appeal directly to their values and interests.

Platform Selection and Optimization

Different social media platforms cater to different audiences and types of content. Aston Digital helps clients select the most appropriate platforms for their goals and optimizes their presence on each platform. They provide guidance on best practices for each platform, including the ideal posting times, content formats, and engagement techniques.

Aston Digital might recommend Instagram and Pinterest for a home décor brand to leverage the highly visual nature of these platforms. They would create visually appealing posts and stories showcasing the brand’s products in real-life settings, driving traffic to the brand’s online store.

Content Creation and Curation

Creating engaging and relevant content is at the core of a successful social media strategy. Aston Digital’s team of content creators and designers produces high-quality content that captures the audience’s attention and conveys the brand’s message effectively. This includes graphics, videos, blog posts, infographics, and interactive content.

For a health and wellness brand, Aston Digital could develop a mix of educational blog posts about healthy living, inspirational quotes, customer testimonials, and how-to videos demonstrating product use. This variety ensures that the content remains fresh and engaging for the audience.

Social Media Advertising

To amplify the reach of organic efforts, Aston Digital integrates paid social media advertising into their strategies. They design targeted ad campaigns that reach specific audience segments, ensuring efficient use of the advertising budget and high ROI. These campaigns can include brand awareness ads, lead generation ads, and retargeting ads to re-engage previous visitors.

For an e-commerce business, Aston Digital might run a series of Facebook and Instagram ads promoting a new product launch, using precise targeting options to reach users who have shown interest in similar products or have visited the brand’s website before.

Social Media Training Services

Tailored Training Programs

Aston Digital offers customised social media training programs designed to meet the specific needs of each client. These programs cover a wide range of topics, from basic social media management skills to advanced advertising techniques. The training sessions can be conducted in-person or online, providing flexibility to accommodate different schedules and locations.

Platform-Specific Training

Each social media platform has its own set of features, best practices, and algorithms. Aston Digital provides platform-specific training to ensure that clients can effectively manage their presence on each platform. This includes training on how to use platform-specific tools, create engaging content, and analyse performance metrics.

For example, a training session for LinkedIn might focus on optimising company profiles, building a professional network, and using LinkedIn’s advertising options to reach a B2B audience.

Content Creation Workshops

Creating compelling content is essential for social media success. Aston Digital conducts workshops that teach clients how to create engaging posts, videos, and graphics. These workshops cover topics such as storytelling, visual design, video production, and copywriting.

During a content creation workshop for a non-profit organisation, Aston Digital might demonstrate how to craft powerful stories that highlight the impact of the organisation’s work, using a combination of photos, videos, and personal testimonials.

Analytics and Reporting Training

Understanding and interpreting social media analytics is crucial for measuring the success of social media efforts and making data-driven decisions. Aston Digital provides training on how to use analytics tools to track key metrics such as engagement rates, follower growth, and conversion rates.

For a retail brand, a training session might focus on using tools like Facebook Insights and Google Analytics to track the performance of social media campaigns, identify trends, and make informed adjustments to improve results.

Crisis Management Training

In today’s digital age, brands must be prepared to handle crises that may arise on social media. Aston Digital offers crisis management training to help clients respond effectively to negative situations. This includes training on monitoring social media channels for potential issues, crafting appropriate responses, and managing public perception.

For a large corporation, crisis management training might involve simulations of various crisis scenarios, teaching the PR team how to respond swiftly and professionally to mitigate any damage to the brand’s reputation.

Ongoing Support and Mentorship

Aston Digital’s training programs don’t end with the initial sessions. They offer ongoing support and mentorship to ensure that clients can continue to apply what they’ve learned and stay up-to-date with the latest social media trends and best practices.

Clients can access one-on-one coaching sessions, attend regular webinars on new social media developments, and receive updates on industry trends. This continuous learning approach helps clients maintain a strong and effective social media presence over time.

Conclusion

Aston Digital’s social media strategy and training services provide corporate brands in Australia with the tools and knowledge they need to succeed in the ever-evolving social media landscape. By offering comprehensive strategy development, platform-specific guidance, content creation, advertising, and tailored training programs, Aston Digital ensures that clients can effectively manage their social media presence and achieve their business goals. Their commitment to excellence and ongoing support makes them a trusted partner for corporate brands seeking to leverage the power of social media.