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  • Instagram on Google Search - What Marketers Need To Know

    Instagram on Google Search: What Marketers Need To Know

    Starting July 10, 2025, public posts from professional Instagram accounts will start appearing in Google search results. That means your photos, Reels and videos could soon show [...]

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  • Bart Simpson chalkboard gag showing the same message over and over

    Why Saying the Same Thing Again (and Again) Is Brilliant Marketing

    One of the most common concerns we hear from clients is: “I feel like we’re repeating ourselves too much.” They worry that saying the same message more [...]

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  • Throwing marketing budget down the drain

    Is Your Website Costing You Conversions?

    Quick Website Audit Checklist When was the last time you really looked at your website through the eyes of a customer? We often assume that once [...]

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  • What Labubu Can Teach You About Digital Marketing Strategy

    What a Weird Little Doll Can Teach You About Digital Marketing Strategy

    In a world where marketers battle for every second of audience attention, Labubu – a quirky character from Pop Mart’s “Monster” series - has done the seemingly [...]

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  • 7 Social Media Marketing Myths Holding You Back

    7 Social Media Marketing Myths Holding You Back

    Social media marketing is full of outdated advice, bad habits and half-truths that get repeated so often they start to sound like facts. But just because you’ve heard [...]

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  • 9 Psychological Marketing Principles That Make Offers Convert

    9 Psychological Marketing Principles That Make Offers Convert

    In our last article, we tackled a common misconception in digital advertising: Ads don’t fail because of the algorithm - they fail because of the offer. The [...]

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  • It's Not The Algorithm - It's Your Offer

    It’s Not the Algorithm – It’s Your Offer

    We’ve seen it many times before. A campaign launches on Meta or Google. The creative looks schmick. The ad set enters the learning phase… and then, crickets. [...]

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  • Everything you need to know about Google Ads AI Max

    Everything You Need To Know About Google Ads AI Max

    With the release of Google AI Overviews, we were left wondering what will become of Google Ads. If AI Overviews sit at the top of search results, [...]

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  • How SEO is changing in 2025

    The Shift from Keywords to Queries: How SEO is Changing in 2025

    For years, SEO strategies have revolved around keywords. The approach was simple: identify the terms people were searching for, create pages that matched them and optimise around [...]

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  • Should you invest in ads on Threads

    Threads Ads Are Here – But Should Australian Businesses Care?

    After launching a small-scale test of ads on Threads in January (limited to select brands in the U.S. and Japan), Meta has now opened Threads ads to [...]

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  • Why Email Marketing Is More Effective Than Ever

    Why Email Marketing Is More Effective Than Ever

    Email marketing may just be the most important element of your digital marketing strategy right now. In an age of endless digital channels, it’s easy to get [...]

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  • A Simple Guide to Google Search Console for SEO Success

    A Simple Guide to Google Search Console for SEO Success

    If you’re new to Google Search Console (GSC), it might seem overwhelming at first. The dashboards, graphs and technical jargon can be intimidating. But once you get [...]

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  • Meta x Google Analytics Integration: Everything You Need To Know

    The integration we’ve been waiting for is finally here! Meta has introduced a groundbreaking connection with Google Analytics, enabling advertisers to link their Google Analytics properties to [...]

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  • How to run a successful flash sale online

    How To Run A Successful Flash Sale

    A client of ours in the watersports game is heading into their quiet season as summer draws to a close. Quiet season = less sales. So, to [...]

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  • Concept of augmented intelligence

    AI Won’t Make You Obsolete – But Ignoring It Might

    Artificial Intelligence (AI) is a lot like Vegemite - you either love it or hate it. But if you haven’t tried it yet, it’s worth a taste. [...]

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  • Explaining the 95/5 rule in B2B marketing

    Understanding the 95:5 rule in B2B marketing

    Did you know that up to 95% of your potential business clients aren’t looking to buy right now? It sounds like a small detail, but it has [...]

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  • Magnet attracting social media followers

    From social media follower to fully engaged subscriber

    Social media followers are great - the more, the merrier - but how can you convert this audience into subscribers who engage with your brand on a [...]

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  • Ellen sharing insights from a digital marketing report

    Digital marketing metrics you should be tracking in 2025

    You know how they say your dopamine levels rise when you eat chocolate? Well, we get that same feeling when we look at data. Why? Because digital [...]

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  • Search engine results page showing why Reddit ranks higher on Google

    Why Reddit and Quora are ranking higher than you on SERPs

    Have you noticed more Reddit and Quora threads appearing in Google search results? Whether you're looking for product recommendations or step-by-step guides, chances are you'll find a [...]

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  • Marketing dashboard displayed on a computer screen in an office

    How Marketing Intelligence will help your brand thrive in 2025

    It’s a total coincidence that the title of this article rhymes, but hey, let’s make it a catch cry; thrive in 2025!  This year is shaping up [...]

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  • Coworkers recording a podcast for social media content

    The rise of lo-fi content and how to use it effectively in 2025

    Consumers are becoming more emotive in their buying decisions and are craving genuine connections with brands. Enter low-fidelity (lo-fi) content. More than just a passing trend, lo-fi content [...]

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  • Close up of a woman scrolling on social media

    What is content fatigue and how to overcome it

    It’s the second week of November, and Black Friday promotions are in full swing;  emails, ads, organic posts. But, how many of these promotions are you actually paying [...]

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  • How to optimise your website for Google AI Overviews in Australia

    How to optimise your website for Google AI Overviews

    Google’s new search feature, AI Overviews, has recently launched in Australia, transforming how we interact with search engines. With AI-generated summaries now appearing directly in search engine [...]

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  • A woman recording a video of herself on mobile for TikTok

    Still deciding on whether to invest in TikTok? These are the questions you need to ask yourself…

    TikTok can be polarising. Those who use it, love it. Those who don’t often find it confusing or aren’t sure how it could fit into their social media [...]

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  • Aston Digital's top 3 learnings from our Q3 Audience Intelligence Reports

    Top 3 learnings from our Q3 Audience Intelligence Reports

    We’ve been geeking out over our latest Audience Intelligence Reports which rolled out to our clients over the last two weeks. Separate from our monthly digital marketing [...]

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  • Why you should include Pinterest as part of your SEO strategy

    Why you should include Pinterest as part your SEO strategy

    When you think about it, Pinterest is not really a social media platform but more of a search engine. While it does allow users to follow and [...]

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  • Stop boosting posts on social media

    Why Boosted Posts are a waste of your ad budget

    When a social media post starts gaining traction, you’ll often receive prompts from the platform encouraging you to reach a wider audience by boosting the post. A [...]

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  • Social media is the new search engine

    Why social media is the new search engine (for Gen Z)

    In our last article, we explored the rise of zero-click searches and its impact on how we find information online. This shift in user behaviour has also [...]

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  • The future of search with Google AI Overviews

    Preparing for a Zero-Click Future: Google AI Overviews and the Future of SEO

    One of our biggest takeaways from State of Social 2024 was the evolution of zero-click searches and the impact it will have on the way we do [...]

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  • instagram likes dropping

    The decline of the double tap: Why saves and shares are more valuable on Instagram

    Have you noticed a drop in engagement on your brand’s Instagram posts? Likes not flowing as much as what they used to? The good news is you’re [...]

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  • creative fatigue concept

    5 Ways to prevent creative fatigue

    Did you know that after approximately 4 exposures to your ad, your conversions can drop by almost half? As Meta increasingly emphasises broad targeting, the effectiveness of [...]

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  • always-on marketing

    What is always-on marketing and why you should be doing it

    This year has been challenging for both businesses and consumers, with rising cost-of-living pressures leading to shifts in retail habits. During these quieter times, it’s crucial to [...]

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  • How to execute a DMCA copyright takedown notice

    Copyright Versus Trademark, What’s the difference in DMCA?

    When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.

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  • using broad targeting on facebook to reach a wide number of users

    Why it’s time to switch to Broad Targeting on Facebook

    If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using [...]

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  • 3 Key Takeaways From Our Q2 Audience Intelligence Reports

    3 Key Takeaways From Our Q2 Audience Intelligence Reports

    The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]

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  • how to write image alt text

    How to write effective image alt text and enhance your SEO

    If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt [...]

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  • website accessibility

    What is website accessibility and why is it important?

    Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a [...]

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  • digital content strategy

    Is your content strategy offering enough value?

    Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]

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  • what is bluesky

    What is Bluesky and should you be on it?

    Since Elon Musk purchased the social media platform formerly known as Twitter in October 2022, it has lost around 23% of its active users. While all other major [...]

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  • avoiding the back button

    The Other 5-Second Rule: Avoiding the Back Button

    We all know the 5-second rule - the amount of time a piece of food can be on the ground and still safe to eat - but [...]

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  • june 30 eofy campaign

    How to plan a digital EOFY campaign

    It’s time to finish the end of financial year (EOFY) with a bang! An EOFY sale is a great strategy to boost your sales (especially when things [...]

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  • Audience Intelligence Reports Q1 2024

    4 Things We Learnt From Our Audience Intelligence Reports in Q1

    This year is flying by, isn’t it? Over the past fortnight we’ve been sending out our client Audience Intelligence Reports for Q1 of 2024 (January to March). The [...]

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  • business staying afloat

    Digital marketing strategies to help you stay visible during quiet business periods

    Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip [...]

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  • blue brand psychology

    The psychology of blue brands

    Colour psychology plays an integral role in marketing your business. If you’ve never heard of colour psychology before, it’s the study of how different colours can affect [...]

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  • Behind The Scenes: Aston Digital Branding Team Photoshoot

    Behind The Scenes: Aston Digital Branding Photoshoot

    Our rebrand has given us the opportunity to start from scratch. New look, new feel. One thing we were lacking as Aston Social was our own content [...]

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  • 3 Tips On How To Boost Your Email Marketing List

    3 Tips On How To Boost Your Email Marketing List

    Email marketing is one of the most direct marketing campaigns to build meaningful connection with your audience or customers, and it's important that you have a set [...]

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  • The Best Social Media Marketing Agency in Melbourne

    The Best Social Media Marketing Agency in Melbourne

    We’ve identified 25 of the best social media marketing agencies in Melbourne that have demonstrated their ability to help businesses optimize their time and achieve impressive results. [...]

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  • Social Media Community Management Strategy

    Social Media Community Management Strategy Template

    Social Media Community Management Strategy What is a Social Media Community Management Strategy? Community management strategy involves overseeing and interacting with your brand’s audience on [...]

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  • How to Do Social Media Promotion - Aston Social Digital Marketing

    How to Do Social Media Promotion

    There’s no doubt that leveraging social media is one of the best ways to rapidly grow your business. You’ve seen companies that have skyrocketed [...]

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  • Social Media Crowdsourcing - Aston Digital Digital Marketing

    Social Media Crowdsourcing

    Harnessing the Power of Social Media Crowdsourcing for Your Brand In today’s digital landscape, crowdsourcing has emerged as a powerful tool for brands looking to innovate, [...]

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  • Ad Fatigue - aston digital social media advertising

    Ad Fatigue – What is it and how to prevent it?

    Combat Ad Fatigue with Aston Digital: Revitalise Your Advertising Marketing Campaigns Is your marketing campaign suffering from ad fatigue? At Aston Digital, we’re here to help [...]

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  • how to choose the best social media marketing agency

    How to choose the best social media marketing agency with these 7 questions

    So, you’re in search of the best social media marketing agency for your business? With numerous options available, finding the right one can be overwhelming. What should [...]

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  • 7 Tips In Choosing the Right Article Photo

    7 Tips In Choosing the Right Article Photo

    Choosing an article photo is only half the battle in creating good content.  The photo must have specific requirements.  The social media manager or whoever is handling [...]

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  • real estate social media marketing ideas

    16 Real Estate Social Media Marketing Ideas to Win More Clients

    Real Estate Social Media Marketing Ideas With the surge of online platforms like Realestate.com.au and Domain.com.au, it's clear that most home buyers conduct their research online. [...]

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  • How a Social Media Agency Works in Australia

    How a Social Media Agency Works in Australia

    Social media has taken the world by storm. It changed the way we do business. According to reports, 97% of marketers use social media channels in their [...]

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  • How-much-does-social-media-marketing-cost-in-Australia

    How much does social media marketing cost in Australia?

    One of the major questions asked by a prospective customer of an agency is “how much does social media marketing cost?”. Given that we’re in Australia, that [...]

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