News, insights and opportunities

News, insights and opportunities

  • tiktok business 2023

    Why should your business be on TikTok by 2023?

    Although TikTok has quickly grown to be one of the most widely used social media platforms worldwide, you may be wondering - is it worth investing time into it for my business?  TikTok has amassed over 1 [...]

  • Social Media Monitoring and Measurement Template - Aston Social Digital Marketing

    Social Media Monitoring and Measurement Template

    Social Media Monitoring and Measurement Social Media creates a mountain of data and mountains of possibilities, but without the proper strategy and technology in place to capture and react to this data a lot of opportunities can [...]

  • How to Do Social Media Promotion - Aston Social Digital Marketing

    How to Do Social Media Promotion

    There’s no doubt that leveraging social media is one of the best ways to rapidly grow your business. You’ve seen companies that have skyrocketed their social media growth within months and understandably want the [...]

  • Social Media Crowdsourcing - Aston Digital Digital Marketing

    Social Media Crowdsourcing

    Harnessing the Power of Social Media Crowdsourcing for Your Brand In today’s digital landscape, crowdsourcing has emerged as a powerful tool for brands looking to innovate, engage, and connect with their audience. Social media, in particular, [...]

  • What’s in A Word? Social Media Terminology for Old Timers - Aston Social Digital Marketing

    What’s in A Word? Social Media Terminology for Old Timers

    We get it.  There are some terms that mean very different today as they did before.  Because of this, Aston Social has created a little bit of our own dictionary to help business owners get a little [...]

  • Ad Fatigue - aston digital social media advertising

    Ad Fatigue – What is it and how to prevent it?

    Combat Ad Fatigue with Aston Digital: Revitalise Your Advertising Marketing Campaigns Is your marketing campaign suffering from ad fatigue? At Aston Digital, we’re here to help you rejuvenate your advertising efforts and maximise your ROI. [...]

  • Social Media Crunch Time: Creating a 60 Day Social Media Plan - Aston Social Digital Marketing

    Social Media Crunch Time: Creating a 60 Day Social Media Plan

    Social media is one of the essential elements for success in business.   When a company has a strong social media plan, the pathway to success is clearly defined. One thing that separates a strong social media strategy [...]

  • 7 Ways on Dropping a New Product on Social Media - Aston Social Digital Marketing

    7 Ways on Dropping a New Product on Social Media

    Creating a new product is easy but how do you share that product with the world?  When an entrepreneur is enthused with the idea of a product, it is easy for them to get excited.  This excitement [...]

  • Influence of social media for your brand image - Aston Social Digital Marketing

    Influence of social media for your brand image

    The terms “brand image” get thrown around a lot by agencies, in an attempt to justify a particular marketing strategy, tactic or campaign. Almost akin sometimes to scare tactics and fear mongering, there is a few very [...]

  • build trust social media

    How to build trust with your audience on social media

    No matter what industry you’re in, building trust with your audience is a crucial factor in building a loyal community. It takes more than just inspiring people's faith in your goods or services to establish trust in [...]

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