Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Aston Digital is a leader in delivering effective social media advertising campaigns, helping clients leverage the power of social media platforms to reach their target audiences and achieve their business goals. Their comprehensive approach ensures that each campaign is meticulously planned, executed, and optimised for maximum impact.
Understanding Client Goals and Audience
The first step in any social media advertising campaign is understanding the client’s goals and target audience. Aston Digital works closely with clients to identify their objectives, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales. They also conduct thorough research to understand the target audience’s demographics, interests, and behaviours.
For example, when working with a fashion brand, Aston Digital identified young adults interested in sustainable fashion as the primary audience. By understanding this demographic’s preferences and online habits, they were able to create tailored ads that resonated with potential customers.
Platform Selection
Different social media platforms cater to different audiences and content types. Aston Digital helps clients choose the right platforms for their campaigns based on where their target audience spends the most time. They have expertise in advertising on various platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
For a B2B software company, Aston Digital recommended focusing on LinkedIn and Twitter, where professionals and decision-makers are more active. Conversely, for a beauty product line, they suggested Instagram and Pinterest, which are highly visual platforms frequented by beauty enthusiasts.
Crafting Engaging Ad Content
Compelling ad content is crucial for capturing the audience’s attention and encouraging them to take action. Aston Digital’s team of creative experts designs visually appealing and engaging ad content that aligns with the brand’s voice and message. This includes creating eye-catching images, videos, and graphics, as well as writing persuasive ad copy.
For a travel agency, Aston Digital created visually stunning ads featuring breathtaking travel destinations and experiences. The ads included strong calls-to-action such as “Book Now” or “Explore More,” which prompted users to click and learn more about the travel packages.
Targeted Advertising
Aston Digital utilises advanced targeting options available on social media platforms to ensure that ads reach the most relevant audience. This includes demographic targeting, interest targeting, behavioural targeting, and custom audience creation. They also use retargeting strategies to reach users who have previously interacted with the brand.
For an online education platform, Aston Digital used interest and behavioural targeting to reach individuals interested in continuing education and professional development. They also implemented retargeting campaigns to re-engage users who had visited the website but hadn’t yet enrolled in a course.
A/B Testing and Optimisation
To maximise the effectiveness of social media ads, Aston Digital conducts A/B testing to compare different versions of ads and determine which performs better. This involves testing various elements such as headlines, images, ad copy, and calls-to-action. Based on the results, they continuously optimise the campaigns to improve performance.
For a fitness app, Aston Digital tested different ad creatives and messages to see which resonated most with the target audience. They found that ads featuring user testimonials and success stories had higher engagement rates, leading to more app downloads.
Budget Management
Effective budget management is crucial for achieving a high return on investment (ROI) in social media advertising. Aston Digital helps clients allocate their ad budgets efficiently across different platforms and campaigns. They monitor spending closely and make adjustments as needed to ensure that the budget is used effectively.
For a retail brand, Aston Digital managed the ad budget by allocating more funds to high-performing ads and reducing spend on underperforming ones. This approach maximised the overall ROI and ensured that the brand achieved its advertising goals within the allocated budget.
Analytics and Reporting
Aston Digital provides clients with detailed analytics and reporting on the performance of their social media ad campaigns. They track key metrics such as impressions, clicks, engagement rates, conversion rates, and ROI. These insights help clients understand the effectiveness of their campaigns and make data-driven decisions for future advertising efforts.
For a non-profit organisation, Aston Digital provided monthly reports that highlighted the performance of their social media ads, including the number of donations generated and the overall reach of the campaigns. These insights helped the organisation refine their strategies and improve their fundraising efforts.
Success Stories
Aston Digital’s success stories demonstrate the effectiveness of their social media advertising strategies. For example, a food delivery service experienced a significant increase in app downloads and customer acquisition after partnering with Aston Digital. The well-targeted and visually appealing ads reached a large number of potential customers, driving substantial growth for the business.
Another example is a luxury real estate company that saw a boost in property inquiries and sales through Aston Digital’s targeted LinkedIn and Instagram campaigns. By showcasing high-quality images and videos of properties and targeting affluent individuals, they were able to attract serious buyers and close more deals.
Continuous Improvement
Social media advertising is an ever-evolving field, and Aston Digital stays up-to-date with the latest trends and best practices. They continuously refine their strategies and incorporate new tools and techniques to ensure that their clients stay ahead of the competition.
For a tech startup, Aston Digital leveraged emerging trends such as interactive ads and influencer partnerships to boost engagement and brand visibility. This proactive approach helped the startup gain a competitive edge and attract a larger audience.
Tailored Solutions for Unique Needs
Aston Digital understands that each client has unique needs and goals. They provide customised social media advertising solutions that address these specific requirements. Whether it’s launching a new product, entering a new market, or building brand loyalty, their tailored approach ensures that clients achieve their desired outcomes.
Conclusion
Aston Digital’s expertise in social media advertising has proven to be invaluable for clients looking to enhance their online presence and achieve their marketing objectives. Their comprehensive approach, from understanding client goals and audience to crafting engaging ad content and continuous optimisation, ensures that each campaign delivers maximum impact. By leveraging advanced targeting, effective budget management, and detailed analytics, Aston Digital drives significant results for brands across various industries.
In conclusion, Aston Digital’s holistic and client-focused social media advertising services have not only elevated the online presence of numerous brands but also ensured sustained engagement and business growth. Their commitment to excellence and tailored solutions make them a trusted partner for businesses aiming to navigate the complexities of social media advertising in today’s digital landscape.