Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Aston Digital is renowned for delivering outstanding social media management services to corporate brands in Australia. Their strategic approach and comprehensive service offerings have helped numerous brands enhance their online presence, engage with their target audience, and achieve their business objectives. Here’s how Aston Digital excels in social media management for corporate brands:
Understanding Corporate Objectives
Aston Digital begins by thoroughly understanding the corporate brand’s objectives and requirements. Whether the goal is to increase brand awareness, drive website traffic, generate leads, or build customer loyalty, Aston Digital tailors its social media strategy to align with these goals. This customised approach ensures that every action taken on social media contributes directly to the brand’s overarching business objectives.
For instance, a corporate client in the financial sector might aim to establish thought leadership and trust among potential customers. Aston Digital would focus on creating and sharing insightful content that showcases the brand’s expertise and reliability.
Platform-Specific Strategies
Different social media platforms serve different purposes and audiences. Aston Digital develops platform-specific strategies to ensure maximum engagement and impact. For example, LinkedIn is utilised for professional networking and B2B engagement, while Instagram and Facebook might be used for brand storytelling and customer interaction.
For a corporate real estate firm, Aston Digital might use LinkedIn to share industry insights and market trends, positioning the firm as a thought leader. Simultaneously, they could use Instagram to showcase stunning property images and success stories, engaging a broader audience.
Content Creation and Curation
High-quality content is at the heart of successful social media management. Aston Digital’s team of content creators produces engaging and relevant content that resonates with the target audience. This includes blog posts, infographics, videos, and interactive content such as polls and quizzes.
For a corporate tech company, Aston Digital might create informative blog posts on the latest technology trends, coupled with video tutorials and customer testimonials. This diverse content mix keeps the audience engaged and positions the brand as an industry leader.
Social Media Calendar and Scheduling
Consistency is key in social media management. Aston Digital develops a comprehensive social media calendar that outlines the posting schedule and ensures a steady stream of content. They use advanced scheduling tools to automate posts, ensuring that content is published at optimal times for maximum reach and engagement.
For a corporate law firm, Aston Digital might schedule weekly posts featuring legal tips, case studies, and industry news, ensuring the firm remains top-of-mind for its followers.
Community Management
Building and nurturing an online community is crucial for corporate brands. Aston Digital actively engages with the audience by responding to comments, messages, and reviews. This two-way communication helps build trust and fosters a sense of community around the brand.
For a corporate healthcare provider, Aston Digital might manage patient inquiries and feedback on social media, providing timely and helpful responses that enhance the provider’s reputation for customer care and reliability.
Analytics and Reporting
Data-driven decision-making is a core component of Aston Digital’s social media management services. They continuously monitor and analyse the performance of social media activities using advanced analytics tools. This includes tracking metrics such as engagement rates, follower growth, website traffic, and conversion rates.
For a corporate education provider, Aston Digital might track the performance of social media campaigns promoting online courses. Regular reports would highlight which types of content and posts are driving the most enrolments, allowing for ongoing optimisation of the strategy.
Paid Social Media Advertising
To amplify the reach of organic social media efforts, Aston Digital also manages paid social media advertising campaigns. They create targeted ads that reach the desired audience segments, ensuring efficient use of the advertising budget and high ROI.
For a corporate automotive brand, Aston Digital might run targeted LinkedIn and Facebook ad campaigns promoting new vehicle launches or special offers, reaching potential customers based on their interests and demographics.
Crisis Management
In today’s digital age, brands must be prepared to manage crises that may arise on social media. Aston Digital has a robust crisis management protocol in place to address any negative situations promptly and effectively. They monitor social media channels for potential issues and respond swiftly to mitigate any damage to the brand’s reputation.
For a corporate travel agency facing a customer service issue that goes viral, Aston Digital would manage the situation by issuing public statements, engaging with affected customers, and taking corrective actions to restore trust.
Success Stories
Aston Digital’s success stories highlight the effectiveness of their social media management services. For example, a corporate telecommunications company saw a significant increase in brand engagement and customer inquiries after implementing Aston Digital’s comprehensive social media strategy. The company’s LinkedIn following grew substantially, and targeted content led to higher lead generation.
Another success story involves a corporate hospitality brand that achieved remarkable growth in online bookings and customer engagement through Aston Digital’s social media management. The consistent and engaging content, coupled with targeted advertising, positioned the brand as a top choice for luxury accommodations.
Continuous Improvement
Aston Digital understands that social media is an ever-evolving landscape. They stay abreast of the latest trends, algorithm changes, and best practices to ensure their clients remain competitive. This commitment to continuous improvement and innovation allows them to refine strategies and implement new tactics that drive better results.
For a corporate consulting firm, Aston Digital might leverage the latest LinkedIn features and trends to enhance the firm’s presence and engagement, ensuring they stay ahead of competitors.
Customised Solutions for Corporate Brands
Every corporate brand has unique needs and challenges. Aston Digital provides customised social media management solutions that address these specific requirements. Whether it’s enhancing employer branding, launching a new product, or managing a global social media presence, Aston Digital tailors its approach to meet the client’s objectives.
Conclusion
Aston Digital’s comprehensive and strategic approach to social media management has proven to be highly effective for corporate brands in Australia. Their expertise in understanding client goals, creating engaging content, managing communities, and leveraging data for continuous improvement ensures that each client’s social media presence is optimised for success.
By partnering with Aston Digital, corporate brands can confidently navigate the complexities of social media, build stronger relationships with their audience, and achieve their business goals. Their commitment to excellence and tailored solutions makes Aston Digital a trusted partner for social media management in the corporate sector.