Barenbrug
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Platform: Facebook, LinkedIn, Twitter/X
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Barenbrug maintains a strong focus on research and development, with major programs conducted at its facilities in Howlong, New South Wales, and Gatton, Queensland, along with additional regional sites across Australia.
Barenbrug’s Marketing Transformation Takes Root
Barenbrug Australia sought to enhance their marketing efforts by shifting from more traditional methods to new-age digital platforms. In order to do this successfully, they needed to upskill their marketing team - who were located in various locations across the country - and to develop and execute effective paid advertising campaigns on social media.
Barenbrug’s Marketing Transformation Takes Root
Barenbrug Australia sought to enhance their marketing efforts by shifting from more traditional methods to new-age digital platforms. In order to do this successfully, they needed to upskill their marketing team - who were located in various locations across the country - and to develop and execute effective paid advertising campaigns on social media.
Sowing the Seeds of Digital Success
Barenbrug’s unique situation meant we had to develop a tailored approach to address their needs. Monthly training sessions were conducted with the Barenbrug Marketing Team, initially centred around social media advertising and gradually expanding to cover other key areas of digital marketing, such as SEO and website management. In addition to the training, Aston Digital provided on-call support, ensuring that the Barenbrug team had access to expert guidance whenever needed. We also offered assistance with paid social media ads across Meta and X/Twitter while the team was learning their way around the platform.
Sowing the Seeds of Digital Success
Barenbrug’s unique situation meant we had to develop a tailored approach to address their needs. Monthly training sessions were conducted with the Barenbrug Marketing Team, initially centred around social media advertising and gradually expanding to cover other key areas of digital marketing, such as SEO and website management. In addition to the training, Aston Digital provided on-call support, ensuring that the Barenbrug team had access to expert guidance whenever needed. We also offered assistance with paid social media ads across Meta and X/Twitter while the team was learning their way around the platform.
From Grassroots to Greatness
As a result of our social media marketing support services, Barenbrug's marketing team grew, both in size and capability. The comprehensive training sessions empowered the team to develop a well-structured, long-term digital marketing strategy. This strategic shift led to an approximate 30% increase in website traffic over a 12 month period, marking a successful transformation in Barenbrug's digital marketing efforts.
Aston Digital’s tailored training and support enabled Barenbrug's marketing team to expand in both size and capability, ultimately leading to a 30% increase in website traffic within a 12 month period.
This strategic shift resulted in a successful transformation of Barenbrug's digital marketing efforts.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
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