Dial Before You Dig
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Platform: Facebook, Instagram, LinkedIn, Twitter / X
Dial Before You Dig is a free referral service providing access to vital plans and information surrounding infrastructure assets to help reduce the risk of asset damage and facilitate operational efficiency.
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Filling an awareness gap
Dial Before You Dig Vic/Tas faced a significant challenge in raising awareness about their vital service on social media. Despite the importance of preventing accidental damage to underground infrastructure, many individuals and businesses were unaware of the need to consult before digging. Dial Before You Dig Vic/Tas required additional resources to help them create content and publish it to their social media platforms to help increase their reach and educate people about the importance of digging around infrastructure assets safely.
Filling an awareness gap
Dial Before You Dig Vic/Tas faced a significant challenge in raising awareness about their vital service on social media. Despite the importance of preventing accidental damage to underground infrastructure, many individuals and businesses were unaware of the need to consult before digging. Dial Before You Dig Vic/Tas required additional resources to help them create content and publish it to their social media platforms to help increase their reach and educate people about the importance of digging around infrastructure assets safely.
Unearthing engagement with a tailored social media blueprint
Aston Digital mapped out a comprehensive social media strategy with the overall goal to boost awareness about Dial Before You Dig. The approach included more consistent posting to keep the audience engaged and informed. We used our graphic design skills to create visually appealing content where it had lacked in the past, making complex information more accessible. Infographics played a crucial role in simplifying key messages and highlighting the importance of safe digging practices. Additionally, we encouraged content sharing from community members, amplifying authentic voices and experiences. This strategy helped increase visibility and engagement, educating the public about the critical service provided by Dial Before You Dig.
Unearthing engagement with a tailored social media blueprint
Aston Digital mapped out a comprehensive social media strategy with the overall goal to boost awareness about Dial Before You Dig. The approach included more consistent posting to keep the audience engaged and informed. We used our graphic design skills to create visually appealing content where it had lacked in the past, making complex information more accessible. Infographics played a crucial role in simplifying key messages and highlighting the importance of safe digging practices. Additionally, we encouraged content sharing from community members, amplifying authentic voices and experiences. This strategy helped increase visibility and engagement, educating the public about the critical service provided by Dial Before You Dig.
Breaking new ground online
Dial Before You Dig saw a significant increase in reach from the consistent posting and the fresh take on the post artwork resonated with the audience, leading to a substantial rise in interactions across all platforms. The sharing of member-generated content also amplified the message, fostering a sense of community involvement.
With a dedicated social media strategy in place, Dial Before You Dig was able to achieve growth across all of their social media channels and increase public awareness of safe digging practices.
Members and prospective members were able to have a better understanding of how to use the Dial Before You Dig service and their duty of care when undertaking an excavation project.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
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