Let’s Build Your Comprehensive Digital Marketing Strategy
Let’s Build Your Comprehensive Digital Marketing Strategy
What Is A Digital Marketing Strategy?
A digital marketing strategy is a plan that uses digital tools to achieve your goals and objectives, such as brand building and business growth. It’s part of an overall marketing plan that combines digital and traditional methods. Common digital techniques include SEO, digital advertising, email, webinars, social media, websites, and mobile apps.
Analogy time… Imagine your digital presence was a house. Without a solid foundation, your house will endure plenty of ongoing issues and eventually crumble.
The same methodology applies to digital marketing. Without a solid foundation, your online channels will become a wish-wash of content that won’t achieve the outcome you’re looking for.
Why work with us?
Aston Digital has been helping Australian businesses develop and execute digital marketing strategies since 2012.
We take the guesswork out of promoting your blue brand online.
Aston Digital will develop a digital marketing plan to achieve your goals using data-driven strategies.
What’s Involved in a Digital Marketing Strategy?
Here’s a breakdown of what our Digital Marketing Strategy Service typically includes:
1. Goal Setting: Understanding your objectives and translating them into measurable digital marketing goals (e.g., increasing web traffic, generating leads, boosting sales).
2. Target Audience Analysis: Identifying your ideal customer demographics, behaviours and preferences through market research and data analysis.
3. Digital Channel Selection: Determining which digital platforms are most effective for reaching your target audience.
4. Develop Plans: Outline specific strategies for for Content Creation, Social Media, Email Marketing, Search Engine Optimisation and Paid Advertising.
5. Measurement and Analytics: Defining KPIs and implementing tools to measure the success of the digital marketing efforts. This includes regular reporting and analysis to optimise strategies based on data-driven insights.
6. Budget Allocation: Allocating resources effectively across different digital marketing channels based on your expected ROI and budget constraints.
7. Implementation Plan: Detailing the step-by-step actions needed to execute the digital marketing strategy, including timelines and responsibilities.
8. Monitoring and Optimisation: Continuously monitoring campaign performance, testing different strategies, and making adjustments for better results.
Explore our Case Studies
Explore our Case Studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
