Friday's Jet Skis
Friday's Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Platform: Facebook, Instagram, Meta Ads, Google Ads, Google Organic, Shopify, Mailchimp
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday.
Friday's Jet Skis buy, sell, repair, and maintain Western Australia's largest selection of new and pre-owned jet skis, personal watercraft, and water sports apparel. As representatives of top brands like Sea-Doo and Can-Am, they aim to provide world-class service while energising people to have fun and enjoy life through high-quality power sports.
Making Waves with a Digital Revamp
Friday's Sea-Doo & Can-Am was looking to refresh their online presence to better showcase their range of products, customer service and expertise in the industry. They needed a comprehensive digital strategy that would not only enhance their website’s aesthetics and functionality but also increase their visibility and engagement across digital platforms.
Their existing website was outdated, lacked user-friendly navigation, and was not optimised for search engines, leading to missed opportunities in attracting potential customers. Additionally, Friday's wanted to leverage online advertising and social media to reach a wider audience and build brand awareness.
Making Waves with a Digital Revamp
Friday's Sea-Doo & Can-Am was looking to refresh their online presence to better showcase their range of products, customer service and expertise in the industry. They needed a comprehensive digital strategy that would not only enhance their website’s aesthetics and functionality but also increase their visibility and engagement across digital platforms.
Their existing website was outdated, lacked user-friendly navigation, and was not optimised for search engines, leading to missed opportunities in attracting potential customers. Additionally, Friday's wanted to leverage online advertising and social media to reach a wider audience and build brand awareness.
Trailblazing the Digital Path
The first step in revitalising their online presence was rebuilding their website, ensuring it was not only visually appealing but also user-friendly and optimised for search engines. We implemented a responsive design and streamlined the customer journey to enhance user experience and facilitate easy navigation.
After the website launch, we focused on targeted online advertising campaigns, using a data-driven strategy, to create highly targeted ads across search engines and social media platforms.
83 new mailing list sign ups in 3 day pre-sale campaign
The success of the website and advertising efforts led to our management of their social media presence. Through carefully curated content and content design, we were able to build a strong brand presence through a consistent voice and aesthetic.
Trailblazing the Digital Path
The first step in revitalising their online presence was rebuilding their website, ensuring it was not only visually appealing but also user-friendly and optimised for search engines. We implemented a responsive design and streamlined the customer journey to enhance user experience and facilitate easy navigation.
After the website launch, we focused on targeted online advertising campaigns, using a data-driven strategy, to create highly targeted ads across search engines and social media platforms.
83 new mailing list sign ups in 3 day pre-sale campaign
The success of the website and advertising efforts led to our management of their social media presence. Through carefully curated content and content design, we were able to build a strong brand presence through a consistent voice and aesthetic.
Revving Up Online Presence
The digital transformation of Friday's Sea-Doo & Can-Am resulted in impressive outcomes. The new website significantly improved user engagement, with a noticeable increase in time spent on the site and a decrease in bounce rates. The enhanced user experience and optimised design led to a substantial rise in online inquiries and sales conversions.
2024 EOFY Sale - 100% YoY growth in clicks & reach
Our targeted advertising campaigns drove more traffic to the website and boosted sales. The ads increased brand visibility and positioned Friday's Sea-Doo & Can-Am as the go-to destination for jet ski and ATV enthusiasts in Western Australia.
Through consistent and strategic social media management, Friday's Sea-Doo & Can-Am strengthened their brand identity, fostering a loyal online community and ultimately driving more leads to the website.
Through a strategic blend of website redesign, targeted advertising and engaging social media management, Friday's Sea-Doo & Can-Am successfully upgraded their online presence.
This transformation enhanced user experience, increased search engine visibility and fostered a loyal community, resulting in more leads and solidifying their position as a leading destination for jet skis and ATVs in Western Australia.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
