NSW & ACT Primary Health Networks
NSW & ACT Primary Health Networks
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Platform: Tiktok, Google Ads
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
PHNs were established in 2015 by the Australian Government Department of Health to help increase the efficiency and effectiveness of medical services and to improve the coordination of health services.
Boosting Mental Health Support in NSW and ACT
NSW and ACT PHNs, together with the Australian Government Department of Health and Aged Care were looking to generate broader awareness of their Head to Health national mental health website in the NSW and ACT communities.
Head to Health is designed to connect individuals with the mental health and wellbeing services that best meet their needs. In response to the tragic events at Bondi Junction in April 2024, the NSW and ACT PHNs aimed to boost awareness of the Head to Health service to provide crucial support to those affected by the incident.
Boosting Mental Health Support in NSW and ACT
NSW and ACT PHNs, together with the Australian Government Department of Health and Aged Care were looking to generate broader awareness of their Head to Health national mental health website in the NSW and ACT communities.
Head to Health is designed to connect individuals with the mental health and wellbeing services that best meet their needs. In response to the tragic events at Bondi Junction in April 2024, the NSW and ACT PHNs aimed to boost awareness of the Head to Health service to provide crucial support to those affected by the incident.
Amplifying Head to Health Awareness
To effectively raise awareness of the Head to Health service across NSW and ACT, a targeted paid advertising strategy was deployed on TikTok and YouTube. These platforms were chosen for their broad reach and ability to engage diverse audiences. By leveraging these channels, the campaign aimed to engage users with relevant content and drive traffic and calls to the Head to Health service, ensuring those in need were informed and supported.
Amplifying Head to Health Awareness
To effectively raise awareness of the Head to Health service across NSW and ACT, a targeted paid advertising strategy was deployed on TikTok and YouTube. These platforms were chosen for their broad reach and ability to engage diverse audiences. By leveraging these channels, the campaign aimed to engage users with relevant content and drive traffic and calls to the Head to Health service, ensuring those in need were informed and supported.
Measurable Impact
The TikTok and YouTube paid advertising campaigns saw a 200% increase in reach, significantly boosting awareness of the Head to Health service across NSW and ACT. TikTok’s dynamic, short-form content resonated with younger audiences with 62% of user engagement coming from 18-24 year olds, while YouTube reached a broader demographic of users aged 30 and above. The campaign demonstrated the power of social media in amplifying mental health awareness and service access.
The TikTok and YouTube paid advertising strategy helped NSW and ACT PHNs drive awareness of the Head to Health service, resulting in increased website traffic and service inquiries.
The targeted approach effectively reached a broad audience, enhancing support and access for those affected by recent events.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
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