Phebra develops, manufactures and supplies pharmaceuticals to meet the needs of the hospital speciality pharmaceutical market.
For over 30 years, Phebra has been manufacturing and supplying critical medicines to Australian hospitals, particularly in therapeutic areas including pain, anesthesia, emergency cardiovascular, critical antidotes, orphan oncology and more.
Managing the symptoms
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements. Phebra came to Aston Digital looking for a way to deliver their brand story online in a way that meets their regulatory requirements.
Managing the symptoms
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements. Phebra came to Aston Digital looking for a way to deliver their brand story online in a way that meets their regulatory requirements.
A dose of LinkedIn marketing
Due to the nature of their work, Aston Digital proposed a focus on LinkedIn, marketing their brand and manufacturing capabilities through feed posts. In addition, to present Phebra as a thought leader in the pharmaceutical industry, we suggested regular LinkedIn Pulse articles on behalf of the company CEO.
To ensure we maintain compliance, a strict content review process across multiple personnel within Aston and Phebra’s teams were implemented.
A dose of LinkedIn marketing
Due to the nature of their work, Aston Digital proposed a focus on LinkedIn, marketing their brand and manufacturing capabilities through feed posts. In addition, to present Phebra as a thought leader in the pharmaceutical industry, we suggested regular LinkedIn Pulse articles on behalf of the company CEO.
To ensure we maintain compliance, a strict content review process across multiple personnel within Aston and Phebra’s teams were implemented.
Injection of brand awareness
Through consistent marketing on LinkedIn, Phebra has been able to increase brand awareness and strengthen the relationship with stakeholders including universities and research institutions.
They have seen an average of approximately 30 new followers on LinkedIn each month.
Phebra is now able to consistently share content on LinkedIn that meets strict compliance standards set by pharmaceutical regulatory authorities.
LinkedIn has become a platform for building brand awareness of Phebra whilst also positioning them as industry leaders in pharmaceuticals
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
