Sheen Panel Service
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Platform: Facebook, Instagram, Meta Ads, Mailchimp
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Despite now covering all of Victoria with multiple panel beating locations and towing depots, Sheen Panel Service remains a proudly family-run business. Their family-centric values shine through in their commitment to customer service, putting people first and ensuring vehicles are repaired to pre-accident condition.
Polishing Up a Social Media Presence
Sheen Panel Service, a trusted name in Victoria since 1969, sought to enhance their social media presence to better reflect their growth and commitment to quality service. Lacking the internal resources to manage these platforms effectively, Sheen Panel Service decided to outsource their social media management. They sought a partner who could not only handle the day-to-day management but also implement a strategy that would showcase their commitment to quality service, engage their expanding customer base, and reinforce their reputation as a leading name in vehicle repairs.
Polishing Up a Social Media Presence
Sheen Panel Service, a trusted name in Victoria since 1969, sought to enhance their social media presence to better reflect their growth and commitment to quality service. Lacking the internal resources to manage these platforms effectively, Sheen Panel Service decided to outsource their social media management. They sought a partner who could not only handle the day-to-day management but also implement a strategy that would showcase their commitment to quality service, engage their expanding customer base, and reinforce their reputation as a leading name in vehicle repairs.
Building an Authentic Digital Presence
To align Sheen Panel Service’s social media with their values and business goals, we crafted a strategy that emphasised authenticity and community engagement. A key part of this approach was conducting monthly on-site photo and video shoots at various Sheen Panel Service locations. This allowed us to create genuine, behind-the-scenes content that showcased their team in action, their facilities, and the meticulous care they take with every vehicle.
In addition to the ongoing content creation, we also introduced quarterly competitions designed to give back to the community, a reflection of Sheen Panel Service’s commitment to their customers. These competitions not only boosted loyalty and engagement on their social platforms but also reinforced their family-centric values by encouraging local participation and interaction.
Building an Authentic Digital Presence
To align Sheen Panel Service’s social media with their values and business goals, we crafted a strategy that emphasised authenticity and community engagement. A key part of this approach was conducting monthly on-site photo and video shoots at various Sheen Panel Service locations. This allowed us to create genuine, behind-the-scenes content that showcased their team in action, their facilities, and the meticulous care they take with every vehicle.
In addition to the ongoing content creation, we also introduced quarterly competitions designed to give back to the community, a reflection of Sheen Panel Service’s commitment to their customers. These competitions not only boosted loyalty and engagement on their social platforms but also reinforced their family-centric values by encouraging local participation and interaction.
Driving Engagement and Loyalty
The implementation of an authentic and community-focused strategy led to very positive outcomes for Sheen Panel Service. The monthly on-site photo and video shoots provided a steady stream of engaging content that resonated with their audience, resulting in increased interaction across all social media platforms.
The quarterly competitions were a hit, driving significant growth in both follower numbers and engagement rates. On average, the quarterly competitions would bring in 100 - 200 new followers, and increase their usual engagement by 400%. These initiatives not only fostered a sense of community but also deepened customer loyalty, as participants felt more connected to the brand and its values.
By combining authentic content creation, community-driven competitions, and community engagement, Sheen Panel Service were able to better showcase their commitment to customer service and the community.
This approach increased audience interaction, drove follower growth, and reinforced customer loyalty, solidifying their status as a respected, family-oriented business and a prominent leader in vehicle repairs throughout Victoria.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
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