Tradesman Roof Racks
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Platform: Facebook, Instagram, Meta Ads, Google Ads, WordPress, WooCommerce
Tradesman Roof Racks are specialist roof rack manufacturers. They are one of the last remaining roof rack suppliers manufacturing in Australia.
Tradesman Roof Racks use modern metal cutting, forming and welding techniques to produce cost effective roof rack solutions for commercial, off-road and SUV use.
Carrying the digital load
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital. Aston Digital was initially engaged to manage Tradesman’s organic and paid social presences. As technology has evolved over time, and our relationship strengthened, Aston was then also engaged to deliver a brand new website for the Tradesman brand, a new website for their sub-brand Wedgetail and also ongoing SEO services.
Carrying the digital load
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital. Aston Digital was initially engaged to manage Tradesman’s organic and paid social presences. As technology has evolved over time, and our relationship strengthened, Aston was then also engaged to deliver a brand new website for the Tradesman brand, a new website for their sub-brand Wedgetail and also ongoing SEO services.
Embarking on a digital adventure
With a mix of content varying between fitment photos, user-generated content and video, Aston Digital’s goal was to help Tradesman Roof Racks build a community of loyal brand followers and customers.
When the time came for a refreshed website, Aston Digital came to the table with a new design concept that was not only aesthetically pleasing, but also user friendly with the ability for customers to search specifically for roof racks designed for the make and model of their car.
With this new website, we were to help grow its visibility on search engines through extensive SEO work including site optimisations and regular content updates in the form of landing pages and blog posts.
Embarking on a digital adventure
With a mix of content varying between fitment photos, user-generated content and video, Aston Digital’s goal was to help Tradesman Roof Racks build a community of loyal brand followers and customers.
When the time came for a refreshed website, Aston Digital came to the table with a new design concept that was not only aesthetically pleasing, but also user friendly with the ability for customers to search specifically for roof racks designed for the make and model of their car.
With this new website, we were to help grow its visibility on search engines through extensive SEO work including site optimisations and regular content updates in the form of landing pages and blog posts.
Injection of brand awareness
Tradesman Roof Racks has established a popular social media presence and loyal following with customers sharing photos of their roof racks in use at work or across the bush on a weekly basis.
Their new website has enhanced the browsing experience for customers and has become a vital tool in converting sales.
Our ongoing SEO work has helped drive increased traffic to their website, meaning more leads, more often.
Through a blend of engaging content and website redesigns, Tradesman Roof Racks has established a loyal community of followers in trade and outdoor recreation.
Their growing search engine visibility has resulted in enhanced customer experiences and increased sales conversions for Tradesman Roof Racks.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
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