Uniting Vic.Tas
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Platform: Facebook, Instagram, LinkedIn, Twitter/X
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
Uniting Vic.Tas provides people from all walks of life with the support they need to live happy and meaningful lives.
Uniting Voices: Crafting Inclusive Connections Across Victoria & Tasmania
Following the merger of 24 agencies into one, Uniting Vic.Tas was left with a number of social media profiles that required ongoing upkeep. These profiles targeted particular regions across Victoria and Tasmania.
To ensure the marginalised and vulnerable people within those communities felt heard and were able to receive the information they needed, a comprehensive social media plan and guideline set was required. Uniting Vic.Tas wanted to ensure each community and region was represented, informed and had an inclusive, online space where they felt valued and connected.
Uniting Voices: Crafting Inclusive Connections Across Victoria & Tasmania
Following the merger of 24 agencies into one, Uniting Vic.Tas was left with a number of social media profiles that required ongoing upkeep. These profiles targeted particular regions across Victoria and Tasmania.
To ensure the marginalised and vulnerable people within those communities felt heard and were able to receive the information they needed, a comprehensive social media plan and guideline set was required. Uniting Vic.Tas wanted to ensure each community and region was represented, informed and had an inclusive, online space where they felt valued and connected.
From Chaos to Clarity With an In-Depth Social Strategy
With more than 30 social media profiles owned by Uniting Vic.Tas following the merger, a review of each profile needed to be done to determine whether it would still be viable to manage. Aston Digital developed a decision tree as the first step of an in-depth Social Media Strategy to help guide this decision making process.
Next was to create a blueprint for the types of content that would be shared across these multiple channels. Aston Digital created a series of content pillars - with examples - to help the Uniting Vic.Tas team draw content ideas from for each channel. This included a content release schedule to help guide the content for each week.
As the services Uniting Vic.Tas offers can sometimes be of a serious nature, Community Management rules were also developed to help the Uniting Vic.Tas team deal with particular types of comments and messages.
From Chaos to Clarity With an In-Depth Social Strategy
With more than 30 social media profiles owned by Uniting Vic.Tas following the merger, a review of each profile needed to be done to determine whether it would still be viable to manage. Aston Digital developed a decision tree as the first step of an in-depth Social Media Strategy to help guide this decision making process.
Next was to create a blueprint for the types of content that would be shared across these multiple channels. Aston Digital created a series of content pillars - with examples - to help the Uniting Vic.Tas team draw content ideas from for each channel. This included a content release schedule to help guide the content for each week.
As the services Uniting Vic.Tas offers can sometimes be of a serious nature, Community Management rules were also developed to help the Uniting Vic.Tas team deal with particular types of comments and messages.
Streamlining Success: Uniting Vic.Tas's Social Media Transformation
The implementation of the social media strategy has been transformative for Uniting Vic.Tas. The detailed decision tree has helped Uniting Vic.Tas efficiently assess and streamline over 30 social media profiles inherited from the merger. This strategic consolidation allowed for more focused and effective management of each profile, ensuring that only the most viable and impactful channels were maintained. The establishment of clear content pillars provided a robust framework for content creation, ensuring consistency and relevance across all platforms. This not only enhanced Uniting Vic.Tas’s ability to communicate critical information but also foster stronger connections with diverse communities across Victoria and Tasmania.
The implementation of the social media strategy has been transformative for Uniting Vic.Tas, allowing for efficient assessment and consolidation of over 30 profiles to ensure focused and effective social media management.
With content pillars clearly defined, it has enhanced communication and strengthened connections with diverse communities across Victoria and Tasmania.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
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