Gama Healthcare
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
Platform: Meta, LinkedIn
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
They develop, manufacture, and supply a comprehensive range of disinfectant products, including industry-leading wipes, hand hygiene solutions, and surface cleaning technologies. As a trusted partner to healthcare facilities globally, GAMA Healthcare is committed to delivering high-quality, effective products that help reduce the spread of infections, ensuring a safer environment for patients and healthcare professionals alike.
Educating and Engaging Healthcare Professionals in Australia
GAMA Healthcare wanted to raise awareness about their Clinell product range among healthcare professionals across Australia. The challenge was to create a compelling educational campaign that could reach hospitals (both public and private) while effectively communicating the unique selling points (USPs) of Clinell wipes and surface disinfection products.
Although GAMA Healthcare had an established presence globally, they sought to increase brand awareness in Australia, particularly during the COVID-19 pandemic when hygiene standards were more critical than ever. The primary goal was not immediate sales but to build a targeted audience that could later be retargeted in future campaigns.
Educating and Engaging Healthcare Professionals in Australia
GAMA Healthcare wanted to raise awareness about their Clinell product range among healthcare professionals across Australia. The challenge was to create a compelling educational campaign that could reach hospitals (both public and private) while effectively communicating the unique selling points (USPs) of Clinell wipes and surface disinfection products.
Although GAMA Healthcare had an established presence globally, they sought to increase brand awareness in Australia, particularly during the COVID-19 pandemic when hygiene standards were more critical than ever. The primary goal was not immediate sales but to build a targeted audience that could later be retargeted in future campaigns.
Disinfect and Direct
Our strategy focused on creating a multi-layered approach that integrated video content, LinkedIn ads, and expert education. To establish a meaningful connection with healthcare professionals, we produced a video ad featuring industry experts to communicate the benefits and effectiveness of Clinell products.
Using LinkedIn Ads, we targeted Australian hospitals, ensuring that the content reached the decision-makers and professionals who could benefit most from GAMA’s solutions. The educational campaign emphasised the importance of surface disinfection in healthcare environments and highlighted Clinell’s superior efficacy in infection control.
To further enhance brand awareness, we captured a wide audience in this initial phase of the campaign, intending to retarget these users with more specific content in the next phase.
Disinfect and Direct
Our strategy focused on creating a multi-layered approach that integrated video content, LinkedIn ads, and expert education. To establish a meaningful connection with healthcare professionals, we produced a video ad featuring industry experts to communicate the benefits and effectiveness of Clinell products.
Using LinkedIn Ads, we targeted Australian hospitals, ensuring that the content reached the decision-makers and professionals who could benefit most from GAMA’s solutions. The educational campaign emphasised the importance of surface disinfection in healthcare environments and highlighted Clinell’s superior efficacy in infection control.
To further enhance brand awareness, we captured a wide audience in this initial phase of the campaign, intending to retarget these users with more specific content in the next phase.
Widespread Awareness and Long-Term Engagement
While immediate purchases were not the goal, the campaign established a strong foundation for future retargeting efforts, helping GAMA Healthcare build long-term brand awareness and educate key players in the healthcare industry.
The video ad resonated well, demonstrating the importance of infection control and the reliability of Clinell products. By establishing a strong presence in the minds of healthcare professionals, GAMA Healthcare set the stage for deeper brand loyalty, further strengthening its foothold in the Australian market.
Through a targeted combination of expert-led video content, precise LinkedIn ads, and educational outreach, GAMA Healthcare successfully built brand awareness for their Clinell product range across Australian hospitals.
This multi-layered strategy enhanced engagement with healthcare professionals, educated key industry figures about the importance of surface disinfection, and laid the groundwork for future retargeting efforts. As a result, GAMA Healthcare has strengthened its presence in Australia, positioning Clinell as a trusted solution in infection prevention.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
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Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
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