Hockey Victoria
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Platform: Facebook, Instagram, LinkedIn, Twitter/X
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Hockey Victoria’s key service areas include club development, elite performance and athlete development, competitions & events management, game development, and membership services.
Fielding New Members: A Game Plan for Inclusion and Growth
With Hockey Victoria’s membership sign up date fast approaching they approached Aston Digital to develop a campaign with the goal of increasing membership renewal and new membership sign ups whilst also promoting their key messages of inclusion and diversity.
Fielding New Members: A Game Plan for Inclusion and Growth
With Hockey Victoria’s membership sign up date fast approaching they approached Aston Digital to develop a campaign with the goal of increasing membership renewal and new membership sign ups whilst also promoting their key messages of inclusion and diversity.
#HockeyIs: A Campaign to Share the Passion and Grow the Game
The clear objective of this campaign was to reach out to all existing members as well as potential new members using a recurring and recognisable style of content across Facebook, Instagram and Twitter. It needed to be dynamic enough to engage current members while also appealing to a broader audience, creating a larger target group.
The strategy centred on evoking emotion, not just among hockey players but also parents, prospective players and officials. We invited them to share what hockey means to them using the hashtag #HockeyIs. The campaign kicked off with organic content encouraging people to share their stories, alongside a link to the membership sign-up page. To further engage the community, we built a live feed on the Hockey Victoria website to showcase all the responses.
#HockeyIs: A Campaign to Share the Passion and Grow the Game
The clear objective of this campaign was to reach out to all existing members as well as potential new members using a recurring and recognisable style of content across Facebook, Instagram and Twitter. It needed to be dynamic enough to engage current members while also appealing to a broader audience, creating a larger target group.
The strategy centred on evoking emotion, not just among hockey players but also parents, prospective players and officials. We invited them to share what hockey means to them using the hashtag #HockeyIs. The campaign kicked off with organic content encouraging people to share their stories, alongside a link to the membership sign-up page. To further engage the community, we built a live feed on the Hockey Victoria website to showcase all the responses.
#HockeyIs Drives Likes and Membership to New Heights
At the end of the campaign period Hockey Victoria’s Facebook Page Likes had jumped 20% to over 5,000 in total. Furthermore, Hockey Victoria’s total membership numbers were up by 4,000 sign ups compared to the previous year.
The campaign aimed to engage both current and potential members through dynamic, recognisable content on Facebook, Instagram and Twitter, using the hashtag #HockeyIs to evoke emotional responses.
It successfully increased Hockey Victoria’s Facebook Page Likes by 20% and boosted total membership by 4,000 sign-ups compared to the previous year.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
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Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
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With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
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Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
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