Interface Councils
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Platform: Facebook, Instagram, LinkedIn, Twitter/X
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Interface Councils represents a group of ten councils that form a ring around Melbourne, including Cardinia Shire Council, Hume City Council, Melton Shire Council, Mornington Peninsula Shire, Nillumbik Shire Council, Whittlesea City Council, Wyndham City Council, Shire of Yarra Ranges, City of Casey and Mitchell Shire Council.
Driving Change Beyond the City Limits
In the lead up to the 2018 Victorian State Election, Interface Councils aimed to drive action for improved outcomes in Melbourne's outer suburbs. Historically, state governments lacked a clear and comprehensive policy addressing the social, economic, and environmental challenges in these areas.
Interface Councils aimed to raise awareness among residents about their initiatives, encouraging engagement through both traditional and online platforms. To support the online aspect of the campaign, crisis management consultants Socom, in collaboration with Aston Digital, were engaged to help drive its digital marketing strategy and outreach.
Driving Change Beyond the City Limits
In the lead up to the 2018 Victorian State Election, Interface Councils aimed to drive action for improved outcomes in Melbourne's outer suburbs. Historically, state governments lacked a clear and comprehensive policy addressing the social, economic, and environmental challenges in these areas.
Interface Councils aimed to raise awareness among residents about their initiatives, encouraging engagement through both traditional and online platforms. To support the online aspect of the campaign, crisis management consultants Socom, in collaboration with Aston Digital, were engaged to help drive its digital marketing strategy and outreach.
‘The Liveability Project’
A central element of the election campaign was the creation of The Liveability Project, which addressed the key challenges to liveability in Melbourne’s outer suburbs. Developed as a distinct brand from Interface Councils, The Liveability Project served as a platform to collect personal stories from residents in these areas.
Aston Digital was responsible for building The Liveability Project’s brand identity, including logo design, and establishing its presence on social media platforms such as Facebook, Instagram, LinkedIn, and X (formerly Twitter).
Aston Digital also developed a customer journey that attracted interface residents through paid social media ads, engaged them through organic content, and guided them to visit the website to support the campaign’s initiatives. This strategy was implemented in the three months leading up to the election.
‘The Liveability Project’
A central element of the election campaign was the creation of The Liveability Project, which addressed the key challenges to liveability in Melbourne’s outer suburbs. Developed as a distinct brand from Interface Councils, The Liveability Project served as a platform to collect personal stories from residents in these areas.
Aston Digital was responsible for building The Liveability Project’s brand identity, including logo design, and establishing its presence on social media platforms such as Facebook, Instagram, LinkedIn, and X (formerly Twitter).
Aston Digital also developed a customer journey that attracted interface residents through paid social media ads, engaged them through organic content, and guided them to visit the website to support the campaign’s initiatives. This strategy was implemented in the three months leading up to the election.
Growing a Following through Digital Storytelling
The paid advertising strategy significantly boosted interest in the campaign among interface residents, leading to an average monthly follower growth of 39%. By sharing real-life stories from residents in the outer suburbs, the campaign fostered a deeper connection with the audience, helping them resonate with the initiatives promoted by Interface Councils. This approach also encouraged more residents to share their stories, further shaping the direction of the overall election campaign.
Paid advertising helped drive immediate campaign interest among interface residents, achieving an average monthly follower growth of 39%.
By featuring real-life stories from outer suburbs, the campaign strengthened audience connections and encouraged more residents to contribute their experiences, influencing the direction of the election campaign.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
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